InSight Arts Website

ROLE Lead UX/UI Designer PROJECT TYPE 0-1 Website Creation TEAM Founder Head of Branding Head of UX Junior Product Designer SOFTWARE Figma I led the 0–1 creation of the InSight Arts website, creating an accessible digital platform that promotes and sells artwork by visually impaired artists while encouraging visitors to support the organization through purchases, donations, and events. The goal was to balance beauty with accessibility while creating a clear path to purchase and donate. Working closely with stakeholders, I defined the UX strategy and led research, user flows, wireframes, and prototypes. Because the site serves audiences with varying levels of vision, I grounded the design system in accessibility, using typography informed by accessibility research and color contrast that meets WCAG standards for readability and navigation. I also redesigned the donation experience to clearly communicate impact, showing how specific contribution amounts support artists through supplies, workshops, and exhibitions, supported by real stories from participating artists.